
David Freiburger on Hot Rod, Roadkill & Reinventing Car Media
David Freiburger, Co-creator, Roadkill | Former Editor, Hot Rod Magazine
David Freiburger has shaped how millions of car enthusiasts experience automotive media — from 12 years as Editor of Hot Rod Magazine, to co-creating Roadkill, to building one of the biggest automotive shows on YouTube. In this conversation with Justin Cesler and Dr. Jamie Meyer, David unpacks the real economics of automotive media, what brands consistently get wrong about influencers, and why authenticity is still the only strategy that survives platform shifts.
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