Where the industry goes to think bigger, build smarter, and grow faster.
What this is
Automotive Advantage is a business-first podcast built for owners, operators, builders, marketers, and decision makers who take this industry seriously.
This is not a hype show. It is not bench racing. It is not another highlight reel of who just made the most horsepower.
This show exists to explore the real mechanics behind successful automotive businesses — conversations centered around growth, leadership, strategy, brand positioning, sales, operations, and the long-term sustainability of shops and performance companies in a rapidly evolving industry.
The goal
The core mission is simple: help automotive businesses win.
- Help shop owners increase revenue and profit
- Help brands understand modern marketing and media
- Help leaders build stronger teams and cultures
- Help operators navigate industry shifts with confidence
- Help the next generation see the automotive aftermarket as a serious career path
The automotive aftermarket is one of the most powerful and under-recognized business ecosystems in the country. This podcast exists to elevate it.
What we believe
The industry deserves strategic leadership.
This is not a hobby economy. It is a professional ecosystem filled with engineers, entrepreneurs, marketers, and innovators. It deserves conversations that match that level.
Education drives growth.
When shop owners understand branding, marketing, sales psychology, and operational systems, the entire industry benefits.
Modern media matters.
Attention is currency. Companies that understand storytelling, positioning, and content creation will outpace those that rely solely on legacy reputation.
Culture compounds.
The strongest brands build loyal communities, not just customer lists.
You can either educate, entertain, or struggle.
Modern businesses that fail to communicate clearly and consistently will be left behind.
Who it's for
Automotive Advantage speaks to people who are not just passionate about cars, but serious about business:
- Performance shop owners
- Fabricators and builders looking to scale
- Marketing managers inside automotive brands
- Sales leaders in the aftermarket
- Event organizers and industry executives
- Entrepreneurs entering the space
- Operators who want to become leaders
About the hosts
Automotive Advantage is co-hosted by Justin of Driveline Studios and Jamie of 6757 Consulting. Both hosts operate businesses in the automotive space, which means every conversation is grounded in real-world experience, not theory.
Every guest earns their seat at the table. The common thread is credibility — everyone who appears on Automotive Advantage has skin in the game.